COOKIE POLICY

On this Website, https://www.the-waymedia.com (hereinafter, the “Website”) We use cookies or other tracking and tracing tools to collect information about the use that the users make of the Website. 

WHAT IS IT A COOKIE?

A cookie is a file that is installed in the browser of your device (computer, mobile, etc.) with the purpose of storing and retrieving data. Cookies can have a multitude of purposes, depending on that have been configured: for example, saving preferences, collecting usage statistics, allowing technical functionalities, among others.

WHO IS RESPONSIBLE?

The person responsible for the processing of the information collected through cookies is: The Way Media Marketing & Digital Services SL, NIF B44789139, postal address: Calle Las Cruzadas, 1. Sevilla, email: [email protected].

If you have any questions related to the use of cookies, please write an email to : in[email protected] and we will reply to you as soon as possible .

WHAT IS DATA COLLECTED THROUGH COOKIES?

When you access the Website, even if you have not registered, the following information is collected through cookies:

WHAT TYPE OF COOKIES EXIST?

According to their purpose, we can classify cookies among the following:

  1. Technical cookies: These cookies are strictly necessary to navigate the Website and allow basic functions such as navigation from one section to another. HE They are in charge of technical aspects such as identifying profiles or sessions and managing user preferences. tools in the use, interaction and location of access to content. Also Due to their technical nature, those cookies that allow the management, in the most effective way possible, of the advertising spaces included on the Website, without collects information from users for other purposes, such as personalizing that content advertising or other content.
  2. Statistical cookies: These cookies measure and collect statistical information relating to the use made by the user of the Website, such as the time spent on it, the number of visits or the content visited. This information allows us to understand how they interact users with the Website, evaluate the performance of the site, what pages or sections of the Website are the most or least visited, including the quantification of the impacts of the advertisements introduced on the Website (if applicable). Having this information you can solve errors, improve the design of the Website or the content offered through it. 
  3. Preference or personalization cookies: Preference cookies allow The Website remembers user information so that the user can access the service with certain features that can differentiate your experience from that of other users. For example, your language preferred or the region from which it is accessed, the number of results to display when the user performs a search, the appearance or content of the service depending on the type of device from which the user accesses the service. 
  4. Behavioral advertising cookies: These cookies allow the management of advertising spaces that, if applicable, have been included on the Website. However, the management of The advertising spaces are made based on the user's browsing profile. These cookies They store user browsing information obtained through the continued observation of your browsing habits, developing a specific profile of the user, so the ads that appear in these spaces will be personalized for the user. user according to said habits.

Depending on the entity that manages them:

  1. Own cookies: these are those that are sent to the user's device from a equipment or domain managed by the person responsible for the Website, in this case, the-waymedia, and from which provides the service requested by the user.
  2. Third-party cookies: these are those that are sent to the user's device from a computer or domain that is not managed by the person responsible for the Website, but by another entity that processes the data obtained through cookies. To access complete information about cookies third parties https://policies.google.com/technologies/partner-sites

Depending on the time they remain activated:

Depending on the length of time they remain activated on the device we can distinguish:

    1. Session cookies: They are designed to collect and store data during the time in which the user is browsing the Website and are deactivated end navigation.
    2. Persistent cookies: These store data and can be accessed and processed for a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

WHAT DO WE USE COOKIES SPECIFICALLY ON OUR WEBSITE? 

On our Website, we use the following cookiesName

 

Supplier

Purpose

Expiration

Type

_dc_gtm_UA-#

own

Used by Google Tag Manager to control the loading of a Google script tag Analytics.

1 day

HTTP Cookie

_ga

own

Records a unique ID that is used to generate statistical data about how the visitor uses the website.

2 years

HTTP Cookie

_ga_#

own

Collects data on the number of times a user has visited the website in addition of the dates of the first visit and the most recent. Used by Google Analytics.

2 years

HTTP Cookie

_gat

own

Used by Google Analytics to monitor request rate

1 day

HTTP Cookie

_gid

own

Records a unique ID that is used to generate statistical data about how the visitor uses the website.

1 day

HTTP Cookie

_opt_expid

own

Esta cookie se establece para realizar pruebas de separación (split-tests) en la web, que optimizan la relevancia de la web de cara al visitante. La cookie funciona haciendo alteraciones más pequeñas en la web y en los resultados de las mediciones.

1 día

HTTP Cookie

_vis_opt_s

propia

Utilizada por Visual Website Optimizer para determinar si el visitante está participando en un experimento de diseño.

99 días

HTTP Cookie

_vis_opt_test_cookie

propia

Utilizada para comprobar si el navegador del usuario admite cookies.

Session

HTTP Cookie

_vwo_uuid_v2

propia

This cookie is set to perform a split test on the website, which perfects the relevance of the website to the visitor. The cookie can also be configured to improve the visitor's experience on a website.

1 year

HTTP Cookie

_wingify_pc_uuid

own

This cookie is used by the website operator in connection with an analysis of multiple variants. This tool is used to change or combine the content of the website. This allows Go to the website to find the best variation/edition of the website.

9999 days

HTML Local Storage

collect

google-analytics.com

Used to send data to Google Analytics about the visitor's device and their behavior. Track the visitor across devices and marketing channels.

Session

Pixel Tracker

Marketing and Advertising

Marketing cookies are used to track visitors on web pages. The intention is to display ads that are relevant and attractive to the individual user, and therefore more valuable to publishers and third party advertisers.

Name

Supplier

Purpose

Expires

Type

_fbp

Facebook

Used by Facebook to provide a series of advertising products such as timed bidding real from third party advertisers.

3 months

HTTP Cookie
 

ads/ga-audiences

Google

Used by Google AdWords to reconnect with visitors who are likely to convert in clients, it is based on the client's online behavior through the websites.

Session

Pixel Tracker

fr

Facebook

Used by Facebook to provide a series of advertising products such as timed bidding real from third party advertisers.

3 months

HTTP Cookie
         

id

Google

Used by Google AdSense to record and report on user actions on the website after viewing or clicking on one of the advertiser's ads for the purpose of measurement the effectiveness of an ad and present specific ads to the user.

1 year

HTTP Cookie

IDE

Google

Used by Google DoubleClick to record and report user actions on the site website after viewing or clicking on one of the advertiser's ads for the purpose of measure the effectiveness of an ad and present specific ads to the user.

1 year

HTTP Cookie
 

WHAT IS THE BASIS OF LEGITIMATION THAT ALLOWS US TO PROCESS YOUR DATA THROUGH THE COOKIES? IF ANY, ARE THEY MANDATORY?

The information we collect through cookies and other tracking devices is based in your consent, which we request when you access the Website through a pop-up informative. 

In this sense, at any time you can withdraw your consent as we explain in section 8.

Technical cookies cannot be deactivated, otherwise the service would be compromised. correct functioning of the Website. They are usually only set in response to actions taken at the request services from us, such as establishing your preferences in relation to the cookies themselves, starting session or complete forms. If you reject them, you can continue using our Website but You may experience difficulties regarding the navigability and operation of the Website and may not be able to access certain functionalities. Thus, deactivation may cause the use of some of the Website's services is limited and therefore your experience is less satisfactory.

TO WHO DO WE GIVE YOUR PERSONAL INFORMATION? ARE THERE TRANSFERS INTERNATIONAL DATA?

  1. We use some third-party cookies, which are those cookies collected and managed by a third party, for What these entities will receive your personal data collected through cookies to the purposes indicated for each cookie. These types of cookies are indicated in the table of section 4, as “Third Party Cookies”). This table identifies the third party that manages each cookie and a link to its conditions is provided.

You can find out about transfers to third countries that, where appropriate, are carried out by third parties identified in this cookie policy in their corresponding policies (see links provided in the section “Own/Third Party Cookies”, within the table in section 4).